La Reina del Brillo first gained major traction on Instagram and YouTube by sharing vlogs and lifestyle videos. Unlike traditional creators who curate their image, Laura’s appeal lies in her "naturalness"—she frequently broadcasts through Instagram Reels and live sessions without filters, often showcasing her personal relationships and erratic lifestyle.

She has previously recorded moments of extreme intimacy with partners or herself during live broadcasts, which frequently lead to temporary bans from platforms like Instagram.

She frequently engages in heated arguments with other influencers or followers, often threatening physical altercations during her "directos" (live streams). Digital Impact and Fan Culture