The work of Angus Hyland and Steven Bateman serves as a powerful reminder of the impact that effective logo design can have on a brand's success. By distilling complex ideas into simple, memorable symbols, Symbol has helped some of the world's most iconic brands communicate their values and message with clarity and precision.
At the heart of Symbol's approach is a passion for creating meaningful, memorable, and versatile logos that distill the essence of a brand into a single, powerful symbol. Hyland and Bateman believe that a great logo should be able to communicate a brand's values, personality, and message in a split second, without needing to rely on elaborate explanations or supporting narratives. symbol+by+angus+hyland+and+steven+bateman+pdf+top
Founded in 1993, Symbol has grown from a small, experimental design studio to a global consultancy with a roster of high-profile clients, including some of the world's most recognizable brands. Throughout their journey, Hyland and Bateman have remained committed to their core values: simplicity, creativity, and a deep understanding of the complex relationships between brands, their audiences, and the cultural landscape. The work of Angus Hyland and Steven Bateman