Today, as media fragments into TikTok and Instagram reels, the "banana sketch" of 1991 remains a masterclass in public health communication. It proved that when you wrap voorlichting in the clothes of , the message doesn't just arrive; it stays in the cultural memory for decades.
In 1991, Belgian producers asked: "How do we tell a teenager to wear a condom without losing their attention?" Their answer—puppets, comic books, radio shock jocks, and documentary realism—transformed public broadcasting forever. Today, as media fragments into TikTok and Instagram
Keywords integrated: voorlichting, 1991, Belgium, entertainment, media content, BRT, VRT, safe sex campaign, Flemish television, public information film. the message doesn't just arrive