This has forced legacy media to adapt. We now see : Jimmy Fallon inviting TikTok chefs onto The Tonight Show; Netflix commissioning a reality show based on a viral Twitter thread; Condé Nast cutting magazine staff to hire YouTube-native talent.
Consumers are suffering from . The average household now pays for four or five streaming services, plus music, news, and cloud storage. The total cost often exceeds the old cable bill.
Welcome to the chaos. Grab your phone, scroll, and enjoy the show.