Metartx.21.05.27.oceane.learning.yourself.2.xxx... May 2026

In a fragmented world, "franchise" is king. It is no longer enough to make a good movie. The movie must sell toys, lunchboxes, theme park tickets, video game skins, and soundtracks. Disney, Warner Bros., and Sony are no longer studios; they are intellectual property (IP) factories .

The 2023 Hollywood strikes (WGA and SAG-AFTRA) were a watershed moment. The core issue? The use of Artificial Intelligence to generate scripts, replicate actors' likenesses, and replace background performers. As generative AI (Sora, Midjourney) improves, the question is no longer if AI will create movies, but who owns the rights when a machine creates the entertainment content . MetArtX.21.05.27.Oceane.Learning.Yourself.2.XXX...

Cable television introduced niche channels (MTV, ESPN, HBO). Suddenly, entertainment content didn't have to appeal to everyone; it just had to appeal to a specific demographic. This era also saw the rise of the "watercooler moment"—a shared episode of a show that everyone discussed at work the next morning. Video rental stores like Blockbuster gave viewers temporal control (watch when you want) but not spatial control (you had to go to the store). In a fragmented world, "franchise" is king

This was the age of scarcity. Three major television networks (ABC, CBS, NBC) and a handful of radio stations controlled what the public watched and when they watched it. Popular media was a one-way street. Content was curated by gatekeepers (studio executives, editors, record labels). Audiences were passive consumers. If you missed The Ed Sullivan Show on Sunday, you simply missed it. Disney, Warner Bros