More precisely, it is . Why does everyone call it the "Pharrell font"? Because of context. In 2006, hip-hop album covers were dominated by photography, graffiti fonts, or gothic scripts. Seeing a slab-serif, geometric, heavily-stretched italic font was jarring. It felt architectural, intellectual, and futuristic all at once. Pharrell, already known as a producer and leader of The Neptunes, used this font to signal a shift: In My Mind wasn't a club album; it was a introspection. The sharp angles of the italicized letters mirrored the sharp suits he wore at the time.

The font used for the In My Mind album cover, as well as the majority of the promotional materials from that era, is a specific weight and style of .

Today, when you search for this keyword, you aren't looking for a typeface. the nostalgia of MTV, ringtone rap, and the dawn of luxury streetwear.