Ben Settle - Email Players 1 - 15 Online

He details how he replaced a $25,000 launch with a single email that did $18,000 in 6 hours. The final issue in this collection is a blueprint for quitting social media forever.

Stop relying on automated "Welcome sequences." Turn them off. Instead, commit to 30 days of daily manual emails. Use current events, grudges, and customer wins as your content. Ben Settle - Email Players 1 - 15

What you refuse to do defines your brand. Settle lists his "Nos": No phone calls, no meetings, no refunds (on digital products), no speaking gigs, no coaching. He details how he replaced a $25,000 launch

He explains the You let people smell the candy (free emails). You let them see the candy. But you do not let them taste the candy unless they pay. This builds desire. He argues that over-delivering free value is the fastest way to go bankrupt. Issue #5: The "No" List Issue #5 is less about writing and more about business structure. Instead, commit to 30 days of daily manual emails

Launches create feast/famine cycles. Instead of a launch, just send a "Now Available" email. If your daily emails have built desire, you don't need a 5-day video series. You send one email saying, "It’s out. Grab it here." And it sells.

You cannot serve everyone. In fact, you should actively try to repel the wrong people. Issue #2 details how to find your customer’s "enemy" (a bad habit, a rival guru, a government regulation, a limiting belief) and frame your product as the sword they use to kill it.

Settle provides verbatim examples. The psychological play? It reminds the unsubscribe that you are confident, unbothered, and in charge. A significant percentage of people resubscribe, and some even buy out of guilt. Settle addresses the elephant in the room: Do you talk about politics in business email?