He calls this the .
He argues that we live in a time after the traditional definition of art as a singular, autonomous object hanging in a museum. We are now in the age of information. after art david joselit pdf
If circulation is everything, does the physical object matter at all? Critics argue that Joselit undervalues what art historian Walter Benjamin called the "aura"—the unique presence of an original work in time and space. When you stand before a Rothko in a chapel, you are not engaging in viral circulation; you are having a silent, aesthetic experience. Joselit might reply that your silent experience is a luxury afforded by the 1% who don't have to produce content. He calls this the
In mathematics, a vector has direction and magnitude. In After Art , the vector is the path an image travels. Who shares it? How fast does it move? Where does it go viral? Joselit argues that an artist’s job today is not just to make images, but to engineer their vectors. The success of an artwork is measured by how many networks it can penetrate. If circulation is everything, does the physical object
David Joselit does not think art is finished. He thinks art has been from the white cube and thrown into the torrent of social media, television, and the blockchain. This is terrifying and exhilarating.